Blissfully ever after


Much has changed since Similac created the first milk-based formula in 1925. Today's moms are expressing new desires for infant and toddler nutrition, and it tells us the time is right for a fresh approach to nutrition. One like new Pure Bliss by Similac®.


With Pure Bliss, we've taken our thinking on nutrition not just outside of the box, but outside entirely—to the lush countryside of Irish farms where cows graze almost year-round on nutrient-rich, rain-fed grass.

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It's from this fresh cows' milk that Pure Bliss gets its start. Then it's elevated to a whole new level of wholesomeness with thoughtfully crafted ingredients that are non-GMO.* And it has no artificial growth hormones or antibiotics.

Welcome to Pure Bliss by Similac. It's the newest opportunity for the brand you trust to do what has come naturally since our story first began: live up to your highest expectations.

Discover more about the history of Similac—the brand you know and trust.

* Ingredients not genetically engineered.

No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.

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Where Can You Find
Pure Bliss by Similac®?