Pure Bliss Infant Formula

For baby’s first 12 months
European Crafted Nutrition. Modeled After Breast Milk


Imagine an infant formula that starts with fresh milk from grass-fed cows.

One that provides the nutrition your baby needs to support growth and development.

Thoughtfully crafted nutrition from a brand moms have trusted for more than 90 years.

Welcome to New Pure Bliss by Similac® Infant Formula.


A fresh approach to your baby’s nutrition

  • NO artificial growth hormones*
  • NO antibiotics
  • Non-GMO
  • Gluten free
  • Halal and Kosher
  • From the #1 infant formula brand chosen by moms and the #1 brand fed in hospitals

More questions about Pure Bliss? See our Frequently Asked Questions.

Product of Ireland

*No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
Ingredients not genetically engineered.
Total US infant formula outlets as of 12/31/2016, Nielsen data.
Not for infants with galactosemia.

Pure Bliss™ baby formula milk-based powder can

Available In:

31.8-oz Pure Bliss™ infant formula powder can 24.7-oz Powder

Pure Bliss 90 Years Crafting

Nutrition Information

Serving size: 100 Cal (5.3 fl oz, prepared as directed)

Amount per serving

  • Calories:


  • Volume, mL:


  • Protein, g:


  • Fat, g:


  • Carbohydrate, g:


  • Water, g:


  • Linoleic Acid, mg:


Vitamins & Minerals

Pure Bliss Infant Formula
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Pure Bliss by Similac®?

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