Imagine an infant formula that starts with fresh milk from grass-fed cows.
One that provides the nutrition your baby needs to support growth and development.
Thoughtfully crafted nutrition from a brand moms have trusted for more than 90 years.
Welcome to New Pure Bliss™ by Similac® Infant Formula.
A fresh approach to your baby’s nutrition
More questions about Pure Bliss? See our Frequently Asked Questions.
Product of Ireland
*No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
†Ingredients not genetically engineered.
‡Total US infant formula outlets as of 12/31/2016, Nielsen data.
Not for infants with galactosemia.
Pure Bliss 90 Years Crafting
Amount per serving
Linoleic Acid, mg:
Vitamin A, IU:
Vitamin D, IU:
Vitamin E, IU:
Vitamin K, mcg:
Thiamin (Vitamin B1), mcg:
Riboflavin (Vitamin B2), mcg:
Vitamin B6, mcg:
Vitamin B12, mcg:
Folic Acid (Folacin), mcg:
Pantothenic Acid, mcg:
Vitamin C (Ascorbic Acid), mg:
Contains milk and soy ingredients.
Nonfat Milk, Lactose, High Oleic Sunflower Oil, Whey Protein Concentrate, Soy Oil, Coconut Oil, Galactooligosaccharides. Less than 2% of: C. Cohnii Oil, M. Alpina Oil, Beta-Carotene, Lutein, Potassium Citrate, Calcium Carbonate, Ascorbic Acid, Soy Lecithin, Potassium Chloride, Magnesium Chloride, Ferrous Sulfate, Choline Bitartrate, Choline Chloride, Ascorbyl Palmitate, Salt, Taurine, m-Inositol, Zinc Sulfate, Mixed Tocopherols, d-Alpha-Tocopheryl Acetate, Niacinamide, Calcium Pantothenate, L-Carnitine, Vitamin A Palmitate, Copper Sulfate, Thiamine Hydrochloride, Riboflavin, Pyridoxine Hydrochloride, Folic Acid, Manganese Sulfate, Phylloquinone, Biotin, Sodium Selenate, Vitamin D3, Vitamin B12, Calcium Phosphate, Potassium Hydroxide, Potassium Iodide, and Nucleotides (Adenosine 5’-Monophosphate, Cytidine 5’-Monophosphate, Disodium Guanosine 5’-Monophosphate, Disodium Uridine 5’-Monophosphate).